Avatar Virtual Try-On
We combine Ready Player Me avatars, facial tracking, and body tracking in an augmented reality experience to bring virtual identities to the real world.
From gamers who pay thousand to outfit their digital avatars to Gen X who looks for ways to express their most authentic self both online and in real life, the sale of virtual goods is positioned to be a significant revenue driver.
While brands like Nike, Gucci, and Prada are making virtual products a core part of their future retail strategy, virtual stores in the metaverse aren’t replacing traditional retail channels any time soon. They are instead serving as a much-needed complement.
You bought digital clothes for your avatar. Now what?
Dressing up in games and customizing characters with virtual goods are playful ways for consumers to change their online image and explore how they could look in a different reality. Outside of virtual worlds and websites, the most popular way to visualize a digital piece of clothing is through augmented reality virtual try-on.
Unlike typical AR try-on experiences in which virtual goods overlay users’ bodies, our Avatar Virtual Try-On brings to life users’ entire virtual identities. We give users full control over their avatars in augmented reality by tracking both body movements and facial expressions.
After customizing an avatar in Ready Player Me — a popular cross-game avatar platform for the metaverse — users can:
Try on a number of outfits using our smart mirror.
Preview their avatar in real life before entering a virtual world.
Create videos as their avatar in real time to share and post on social media.
View their latest digital clothing NFTs on a real-life scale avatar.
Easily view a digital outfit before attending a virtual event.