The Future of D2C Customer Engagement

Scenarios for an uncertain world


What is the long-term outlook for customer engagement in the wake of the pandemic? Help prepare your business for the changes ahead by downloading the report now.*

*This is a downloadable PDF report. Please consider the environment before printing.

What’s inside the report

The World Mid-Pandemic

Our researchers dissected the signals and trends shaping B2C business practices and consumer behavior during the pandemic. Gathered through interviews with clients, subject matter experts across Valtech, and through extensive desktop research, they summarized their findings across five themes:

  • The Evolution of Brick and Mortar

  • Pushing the Boundaries of Personalization

  • Closing the Digital-Physical Experience Gap

  • Experiences Unlock Loyalty

  • Consultations Go Virtual

The World of Tomorrow

Taking a leap five years into the future, our team explored two diverging paths: What happens to the B2C landscape if physical stores go into further decline? And what happens if physical stores experience a renaissance of growth? In both cases, what are the implications for omnichannel experiences?

Along each path, we’ve developed vignettes—visual snapshots of these possible futures—where relevant, enriching these vignettes with video and prototypes. Step into the future scenarios with us:


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Entering the Story: Creating Fully Immersive Worlds

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3D Human Holograms in Immersive Projects