Insight Ariane Caviedes Insight Ariane Caviedes

Metaverse Social Revolution

"The citizens of the same State, the inhabitants of the same city, are not anchorites, they cannot always live alone and separated.” - The social contract 1762 – Jean-Jacques Rousseau

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Podcast Ariane Caviedes Podcast Ariane Caviedes

Embracing Meaningful Interactions

The consumer mindset has changed, yet we intuitively know that consumers have a desire to get back to something that feels normal. That’s why in this series of episodes, we’re looking at The Future Buying Journey.

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Insight Ariane Caviedes Insight Ariane Caviedes

Understanding the Appeal of the Metaverse

In October, Facebook changed its name to Meta, announcing its claim to the metaverse. While a lot of consumers questioned the use of a term from Neal Stephenson’s dystopian novel Snow Crash, many others were left wondering what the future would hold. How much of the future is virtual?

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Insight Ariane Caviedes Insight Ariane Caviedes

7 Principles for Creating Immersive Worlds

Deep inside an opulent hotel, an elevator beckons you to leave the lively lounge. A sweet concoction still staining your lips, you step through the mysterious metal doors. Your feet stumble from the rumble of the chamber moving upwards into the unknown…

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