Embracing Meaningful Interactions
The consumer mindset has changed, yet we intuitively know that consumers have a desire to get back to something that feels normal. That’s why in this series of episodes, we’re looking at The Future Buying Journey.
In this episode, we talk to Matt Morey about how technology will change the way we interact with brands. We talk about the lifetime value of products, why retail should be about finding the best, not the cheapest and how we can mimic physical experiences in the digital space in a more meaningful way. We get to grips with the realities of AR and VR and cut through the noise to find out what's really worth investing in.