Innovation Starts With Experimentation
Now, more than ever, is the time to start experimenting and using our imagination as guidance. The world is constantly evolving, and new possibilities arise endlessly to those who look for them. Explore our sketches, design ideas, proof of concepts, and working experiments.
 
        AR Animated Toy#Testing NeRF technology to transform a physical toy into digital
 
        Avatar Virtual Try-On#Bringing Ready Player Me avatars to AR
 
        AI Generated Short Film#Using Text2Image to generate a fantasy animated movie
 
        AR Watch Virtual Try-On#Try watches in AR without using markers
 
        Interactive Ping-Pong#Using object recognition to turn a phone into a paddle
 
        AI Interactive Menu#Extend touch capabilities beyond screens and displays
 
        Dynamic Store Metaverse#We turned our "store of the future" concept into a virtual space
 
        Future Studio Virtual Gallery#A Metaverse gallery showcasing our prototypes
 
        DancerT#Move your body to create sounds
 
        AI Generated Music Video#Using artificial intelligence to create lyrics and visuals
 
        Fragmented Cube#Exploring hand motion with Kinect capture
 
        Real-Time Deepfake#Face swapping with celebrities and coworkers
 
        Lifecycle: Ownership Reimagined#Blockchain authentication and traceability
 
        AI Object Detection#Using computer vision to detect brands in real-time
 
        Aeroplane#An airport activation zone with motion tracking
 
        Body Tracking Milky Way#Capturing body movements in real-time
 
        Virtual Gravity#Testing ways to remove gravity in the Metaverse
 
        Immersive Firework Drawing#Draw fireworks using the rotation data of a mobile device
 
        Gyro Typo#Experimental typography using Touch Designer
 
        8th Wall AR Demo#Highlight of 8th Wall AR core features
 
        GAN Generated Movie Characters Aspiration#We let an AI model creates movie characters
 
        Tumbling Tonic#Exploring physic-based animations for the Metaverse
 
        Firecracker Party#Hand-controlled firecracker using Touch Designer
 
        Bandsman#Exploring how to showcase digital wearables in the Metaverse
 
        Big Dog Little Step#3D experiment for the Metaverse
 
        Air Twine#Transposing shapes, textures, and physical elements in the Metaverse
 
        Dance Dance Funky Dance#Character animations for virtual worlds
 
        Lineracer#Using PoseModel to control a motorcycle
 
        Sound Activated Micro-Interaction#Decoding ambient sound to control a screen
 
        Shazam Abracadabra#Animating characters for the Metaverse using Cinema 4D
 
        Dynamic Store#The "store of the future" is here
 
        VR Exhibition by students#In collaboration with University of Applied Sciences Düsseldorf
 
        Virtual Sanctuary#An interactive virtual pop-up space
 
        Chameleon#A modular popup store
 
        OmniAR#An immersive e-commerce experience using WebAR
 
        Virtual Concierge#An AI powered audio shopping guide
 
        Spyglass#Using WebAR to demystify skincare products
 
        Gaze Tracking#Control a cursor with head movement
 
        MAC VTO#An inspiring studio to co-create
 
        Gestures Tracking#Using hand signs to control content
 
        MAC Customer Profile Via QR Codes#Personalization on the go at MAC Innovation Labs
 
        Kicksnap#Experimenting with mobile device motion tracking
 
        MAC Voice Interface#A voice activated virtual try on
 
        WebAR Jacket#An AR experience to explore products
 
        Remote Manipulation#Control a 3D model with a mobile device
 
        Voice Clienteling II#Using voice recognition to enhance Sales Associate's capabilities
 
        Explore 360#An immersive way to interact with products
 
        Voice Way-Finding#Avoid touching public screen with interactive voice command
 
        Decathlon VR#Using virtual reality to demo large products in store
 
        Voice Clienteling#Building a customer profile with voice recognition
 
        Pulse Finder#Decoding heartbeat using only a webcam
 
        Virtual Consultation#Generating product recommendations with Amazon IVS
 
        Text to Speech#We created a synthetic voice using AI
 
        Valtech Vantage#A unique solution to gather consumer in-store behavior
 
        Valtech Attend#Consumer tracking in real-time using an indoor positioning system
 
        Skyfold VR#A virtual reality commercial showroom
 
        Automated Question Visualizer#Creating word cloud from large dataset
 
            
            
          
              We believe in radical collaboration
We're a passionate mix of experts bringing together pioneering research and insights, strategic planning, human-centered design, and emerging technology in an innovative way. We accelerate the pace of transformation by delivering ideation and prototypes to test with your customers in real-world situations.
