Innovation Starts With Experimentation
Now, more than ever, is the time to start experimenting and using our imagination as guidance. The world is constantly evolving, and new possibilities arise endlessly to those who look for them. Explore our sketches, design ideas, proof of concepts, and working experiments.
AR Animated Toy#Testing NeRF technology to transform a physical toy into digital
Avatar Virtual Try-On#Bringing Ready Player Me avatars to AR
AI Generated Short Film#Using Text2Image to generate a fantasy animated movie
AR Watch Virtual Try-On#Try watches in AR without using markers
Interactive Ping-Pong#Using object recognition to turn a phone into a paddle
AI Interactive Menu#Extend touch capabilities beyond screens and displays
Dynamic Store Metaverse#We turned our "store of the future" concept into a virtual space
Future Studio Virtual Gallery#A Metaverse gallery showcasing our prototypes
DancerT#Move your body to create sounds
AI Generated Music Video#Using artificial intelligence to create lyrics and visuals
Fragmented Cube#Exploring hand motion with Kinect capture
Real-Time Deepfake#Face swapping with celebrities and coworkers
Lifecycle: Ownership Reimagined#Blockchain authentication and traceability
AI Object Detection#Using computer vision to detect brands in real-time
Aeroplane#An airport activation zone with motion tracking
Body Tracking Milky Way#Capturing body movements in real-time
Virtual Gravity#Testing ways to remove gravity in the Metaverse
Immersive Firework Drawing#Draw fireworks using the rotation data of a mobile device
Gyro Typo#Experimental typography using Touch Designer
8th Wall AR Demo#Highlight of 8th Wall AR core features
GAN Generated Movie Characters Aspiration#We let an AI model creates movie characters
Tumbling Tonic#Exploring physic-based animations for the Metaverse
Firecracker Party#Hand-controlled firecracker using Touch Designer
Bandsman#Exploring how to showcase digital wearables in the Metaverse
Big Dog Little Step#3D experiment for the Metaverse
Air Twine#Transposing shapes, textures, and physical elements in the Metaverse
Dance Dance Funky Dance#Character animations for virtual worlds
Lineracer#Using PoseModel to control a motorcycle
Sound Activated Micro-Interaction#Decoding ambient sound to control a screen
Shazam Abracadabra#Animating characters for the Metaverse using Cinema 4D
Dynamic Store#The "store of the future" is here
VR Exhibition by students#In collaboration with University of Applied Sciences Düsseldorf
Virtual Sanctuary#An interactive virtual pop-up space
Chameleon#A modular popup store
OmniAR#An immersive e-commerce experience using WebAR
Virtual Concierge#An AI powered audio shopping guide
Spyglass#Using WebAR to demystify skincare products
Gaze Tracking#Control a cursor with head movement
MAC VTO#An inspiring studio to co-create
Gestures Tracking#Using hand signs to control content
MAC Customer Profile Via QR Codes#Personalization on the go at MAC Innovation Labs
Kicksnap#Experimenting with mobile device motion tracking
MAC Voice Interface#A voice activated virtual try on
WebAR Jacket#An AR experience to explore products
Remote Manipulation#Control a 3D model with a mobile device
Voice Clienteling II#Using voice recognition to enhance Sales Associate's capabilities
Explore 360#An immersive way to interact with products
Voice Way-Finding#Avoid touching public screen with interactive voice command
Decathlon VR#Using virtual reality to demo large products in store
Voice Clienteling#Building a customer profile with voice recognition
Pulse Finder#Decoding heartbeat using only a webcam
Virtual Consultation#Generating product recommendations with Amazon IVS
Text to Speech#We created a synthetic voice using AI
Valtech Vantage#A unique solution to gather consumer in-store behavior
Valtech Attend#Consumer tracking in real-time using an indoor positioning system
Skyfold VR#A virtual reality commercial showroom
Automated Question Visualizer#Creating word cloud from large dataset
We believe in radical collaboration
We're a passionate mix of experts bringing together pioneering research and insights, strategic planning, human-centered design, and emerging technology in an innovative way. We accelerate the pace of transformation by delivering ideation and prototypes to test with your customers in real-world situations.