Innovation Starts With Experimentation

Now, more than ever, is the time to start experimenting and using our imagination as guidance. The world is constantly evolving, and new possibilities arise endlessly to those who look for them. Explore our sketches, design ideas, proof of concepts, and working experiments.

AR Animated Toy#Testing NeRF technology to transform a physical toy into digital

AR Animated Toy#Testing NeRF technology to transform a physical toy into digital

Avatar Virtual Try-On#Bringing Ready Player Me avatars to AR

Avatar Virtual Try-On#Bringing Ready Player Me avatars to AR

AI Generated Short Film#Using Text2Image to generate a fantasy animated movie

AI Generated Short Film#Using Text2Image to generate a fantasy animated movie

AR Watch Virtual Try-On#Try watches in AR without using markers

AR Watch Virtual Try-On#Try watches in AR without using markers

Interactive Ping-Pong#Using object recognition to turn a phone into a paddle

Interactive Ping-Pong#Using object recognition to turn a phone into a paddle

AI Interactive Menu#Extend touch capabilities beyond screens and displays

AI Interactive Menu#Extend touch capabilities beyond screens and displays

Dynamic Store Metaverse#We turned our "store of the future" concept into a virtual space

Dynamic Store Metaverse#We turned our "store of the future" concept into a virtual space

Future Studio Virtual Gallery#A Metaverse gallery showcasing our prototypes

Future Studio Virtual Gallery#A Metaverse gallery showcasing our prototypes

DancerT#Move your body to create sounds

DancerT#Move your body to create sounds

AI Generated Music Video#Using artificial intelligence to create lyrics and visuals

AI Generated Music Video#Using artificial intelligence to create lyrics and visuals

Fragmented Cube#Exploring hand motion with Kinect capture

Fragmented Cube#Exploring hand motion with Kinect capture

Real-Time Deepfake#Face swapping with celebrities and coworkers

Real-Time Deepfake#Face swapping with celebrities and coworkers

Lifecycle: Ownership Reimagined#Blockchain authentication and traceability

Lifecycle: Ownership Reimagined#Blockchain authentication and traceability

AI Object Detection#Using computer vision to detect brands in real-time

AI Object Detection#Using computer vision to detect brands in real-time

Aeroplane#An airport activation zone with motion tracking

Aeroplane#An airport activation zone with motion tracking

Body Tracking Milky Way#Capturing body movements in real-time

Body Tracking Milky Way#Capturing body movements in real-time

Virtual Gravity#Testing ways to remove gravity in the Metaverse

Virtual Gravity#Testing ways to remove gravity in the Metaverse

Immersive Firework Drawing#Draw fireworks using the rotation data of a mobile device

Immersive Firework Drawing#Draw fireworks using the rotation data of a mobile device

Gyro Typo#Experimental typography using Touch Designer

Gyro Typo#Experimental typography using Touch Designer

8th Wall AR Demo#Highlight of 8th Wall AR core features

8th Wall AR Demo#Highlight of 8th Wall AR core features

GAN Generated Movie Characters Aspiration#We let an AI model creates movie characters

GAN Generated Movie Characters Aspiration#We let an AI model creates movie characters

Tumbling Tonic#Exploring physic-based animations for the Metaverse

Tumbling Tonic#Exploring physic-based animations for the Metaverse

Firecracker Party#Hand-controlled firecracker using Touch Designer

Firecracker Party#Hand-controlled firecracker using Touch Designer

Bandsman#Exploring how to showcase digital wearables in the Metaverse

Bandsman#Exploring how to showcase digital wearables in the Metaverse

Big Dog Little Step#3D experiment for the Metaverse

Big Dog Little Step#3D experiment for the Metaverse

Air Twine#Transposing shapes, textures, and physical elements in the Metaverse

Air Twine#Transposing shapes, textures, and physical elements in the Metaverse

Dance Dance Funky Dance#Character animations for virtual worlds

Dance Dance Funky Dance#Character animations for virtual worlds

Lineracer#Using PoseModel to control a motorcycle

Lineracer#Using PoseModel to control a motorcycle

Sound Activated Micro-Interaction#Decoding ambient sound to control a screen

Sound Activated Micro-Interaction#Decoding ambient sound to control a screen

Shazam Abracadabra#Animating characters for the Metaverse using Cinema 4D

Shazam Abracadabra#Animating characters for the Metaverse using Cinema 4D

Dynamic Store#The "store of the future" is here

Dynamic Store#The "store of the future" is here

VR Exhibition by students#In collaboration with University of Applied Sciences Düsseldorf

VR Exhibition by students#In collaboration with University of Applied Sciences Düsseldorf

Virtual Sanctuary#An interactive virtual pop-up space

Virtual Sanctuary#An interactive virtual pop-up space

Chameleon#A modular popup store

Chameleon#A modular popup store

OmniAR#An immersive e-commerce experience using WebAR

OmniAR#An immersive e-commerce experience using WebAR

Virtual Concierge#An AI powered audio shopping guide

Virtual Concierge#An AI powered audio shopping guide

Spyglass#Using WebAR to demystify skincare products

Spyglass#Using WebAR to demystify skincare products

Gaze Tracking#Control a cursor with head movement

Gaze Tracking#Control a cursor with head movement

MAC VTO#An inspiring studio to co-create

MAC VTO#An inspiring studio to co-create

Gestures Tracking#Using hand signs to control content

Gestures Tracking#Using hand signs to control content

MAC Customer Profile Via QR Codes#Personalization on the go at MAC Innovation Labs

MAC Customer Profile Via QR Codes#Personalization on the go at MAC Innovation Labs

Kicksnap#Experimenting with mobile device motion tracking

Kicksnap#Experimenting with mobile device motion tracking

MAC Voice Interface#A voice activated virtual try on

MAC Voice Interface#A voice activated virtual try on

WebAR Jacket#An AR experience to explore products

WebAR Jacket#An AR experience to explore products

Remote Manipulation#Control a 3D model with a mobile device

Remote Manipulation#Control a 3D model with a mobile device

Voice Clienteling II#Using voice recognition to enhance Sales Associate's capabilities

Voice Clienteling II#Using voice recognition to enhance Sales Associate's capabilities

Explore 360#An immersive way to interact with products

Explore 360#An immersive way to interact with products

Voice Way-Finding#Avoid touching public screen with interactive voice command

Voice Way-Finding#Avoid touching public screen with interactive voice command

Decathlon VR#Using virtual reality to demo large products in store

Decathlon VR#Using virtual reality to demo large products in store

Voice Clienteling#Building a customer profile with voice recognition

Voice Clienteling#Building a customer profile with voice recognition

Pulse Finder#Decoding heartbeat using only a webcam

Pulse Finder#Decoding heartbeat using only a webcam

Virtual Consultation#Generating product recommendations with Amazon IVS

Virtual Consultation#Generating product recommendations with Amazon IVS

Text to Speech#We created a synthetic voice using AI

Text to Speech#We created a synthetic voice using AI

Valtech Vantage#A unique solution to gather consumer in-store behavior

Valtech Vantage#A unique solution to gather consumer in-store behavior

Valtech Attend#Consumer tracking in real-time using an indoor positioning system

Valtech Attend#Consumer tracking in real-time using an indoor positioning system

Skyfold VR#A virtual reality commercial showroom

Skyfold VR#A virtual reality commercial showroom

Automated Question Visualizer#Creating word cloud from large dataset

Automated Question Visualizer#Creating word cloud from large dataset

We believe in radical collaboration

We're a passionate mix of experts bringing together pioneering research and insights, strategic planning, human-centered design, and emerging technology in an innovative way. We accelerate the pace of transformation by delivering ideation and prototypes to test with your customers in real-world situations.